The Kentucky Association for College Admission Counseling (KYACAC) is an affiliate of the National Association for College Admission Counseling (NACAC). Our purpose is to ethically advocate on behalf of students and to educate and empower professionals who serve students in their achievement of post-secondary goals.
KYACAC fulfills its mission by providing services, programs, and opportunities for members so they can serve and assist students in their transition from secondary to post-secondary education. KYACAC will do this by:
Strategic Plan Overview
Below is a high level overview of the KYACAC Strategic Plan effective July 2023 to July 2026. The entire strategic plan can be found here.
1.1 Enhance Membership Benefits: Review and update the benefits offered to KYACAC members, such as exclusive resources, professional development opportunities, networking events, and discounts on conferences.
1.2 Targeted Outreach: Develop a comprehensive outreach strategy to attract new members.
1.3 Membership Retention: Implement initiatives to improve member retention rates.
1.4 Collaboration with Regional Organizations: Forge partnerships with regional organizations that share similar goals and interests.
Increase Brand Awareness
2.1 Develop a Strong Online Presence: Enhance KYACAC's website with updated content, resources, and a user-friendly interface.
2.2 Public Relations and Media Outreach: Establish relationships with local media outlets, such as newspapers, radio stations, and newsletters, to promote KYACAC's activities and initiatives.
2.3 Engage with High Schools: Develop partnerships with high schools across Kentucky to offer college admissions workshops, seminars, and webinars.
3.1 Diversify Revenue Streams: Explore additional revenue sources beyond membership fees and event registrations.
3.2 Budget Review: Regularly review and assess the organization's budget to ensure financial stability.
Increase Participation in KYACAC Events
4.1 Diversify Event Formats: Offer a variety of event formats to cater to different preferences and learning styles.
4.2 Targeted Marketing and Communication: Develop targeted marketing campaigns for each event, highlighting the value, key speakers, and networking opportunities.
4.3 Professional Development Opportunities: Collaborate with educational institutions, industry experts, and professional organizations to offer high-quality professional development opportunities.
4.4 Post-Event Engagement: Develop strategies to sustain engagement with event participants after the event concludes.